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By Lewis Poteet, Sat Dec 10th
"If you build it they will come" is one of the memorable linesfrom the movie "Field of Dreams", one of my favorite movies,by-the-way. An ordinary guy had a dream about building abaseball field in the middle of a cornfield. He carried throughwith his dream, and the players came, and the fans followed. Many people today have the dream of building their own ecommerceinternet business, their own "Cyberspace Field of Dreams." Theproblem is, in most cases, there is nothing to distinguish theirweb site from the thousands of other ecommerce web sites on theinternet. They built it, but "no one is coming." The guy in the movie built something truly unique, somethingthat really stood out. What could stand out more than a baseballfield in the midst of a cornfield? If you want people to come toyour "field of dreams", you must make it truly unique just asthe guy in the movie did.
The guy in the movie worked hard building a baseball field thathe, the players, and especially the fans, could all be proud of.That's what you must do with your web site! Hard work paid offfor him, and it will pay off for you as well. Bear in mind toothat the work doesn't end the minute the field is finished. Thenext phase starts as we work to let people know about our"field", and why they should visit, participate, and buy. It pays to do it right. Don't make the mistake of doing ithalfway. Don't just build an "infield", build the wholeballpark, and make it a fun and interesting place for the "fans"to visit. Make your dream stand out from the crowd!
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Your dream is yours,it's unique! Put your personal stamp, your own "personal touch",on it. After it's built, keep it "mowed and watered" and make ita place that people will want to come back to time-after-time. So go, create your own "field of dreams" online, but know thatwhen it's built, you need to nourish and maintain it, and therewards will follow. About the author:Lewis Poteet is a web designer/eCommerce business owner. Web Hosting, Merchant Accounts, eCommerce Solutions at http://www.eComAndMore.com. My eCommerce blog is at http://www.eComAndMore.com/blog.
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