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Guide To Successful Ecommerce
Introduction To Ecommerce
Ecommerce Terms
Best Framework

Traditional Book Industry to Move Online
Who Profits From Stockpiled Books
Why International Publishers Have Not Arrived Yet
Video Conferencing Solutions for SMEs
China's Educational Information-ization Market Grows Rapidly in First Quarter of 2003
Cisco's Video Network Platform Provides Colorful Information
Cisco's DWDM Provides Security for Shanghai Finance and Taxation Bureau
Mobile Duopoly Bet on Prepaid Calls Service
What Did Enterprises Do During SARS Outbreak?
B2C Distribution: Between Cost and Commitment
E-Commerce Becomes Popular
E-Commerce is Likely to be Popular in China
ABB Awarded $6 Million Contract
Cisco News
Performance of Leading Websites
Sinas Promotional Activities
Dangdang Sales See Continual Increase Over 13 Quarters
Online Sales Jump Due to Epidemic Fears
3Com Builds E-Government Information Networks in Nanchang
ABB Awarded $6 Million Contract
SARS Tests Enterprise Informationization
New Sensation of E-Commerce
Huawei Quidway Equips ICBC Jiangsu Branch
Huawei's Video Products Show Power in "Special Time"
Sun Shines on HP
Sohu's Naming Rights Harmed
Online Trade Increased 70%
"Severe Wounds" in E-Economy
How Can E-Commerce Get Out of its Trap
Zhejiang Telecom, Huawei Cooperate to Fight SARS
IT Direct Sales Model Dramatically Energized
Special Time, Special Opportunity
Peak Sales Period for Online Bookstores
Foreign Funds Touch RMB40 Billion Distribution Field of Books and Newspapers
SARS Increases B2B E-Commerce
Http://www.dangdang.com Suspected of Involvement in Reprinting Http://www.joyo.com
China Bookstore online bookstore to open
Phoenix TV Creeps into China's TV Market via Internet
China's Long-Distance Education
Harbour Networks Serves Shanxi Power
E-Government Based On Applications
Avaya Promotes Informatization of Education in East China
Microsoft Hope Internet School Teacher Will Be Trained in Guangzhou
Iron and Steel Industry Takes Liking to E-Commerce
Java Contest Starts
Home Purchase for Enterprise Groups

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Guide To Successful Ecommerce
By Bruce
Ecommerce is now a multi-billion pound industry. As more consumers move online, and as online media channels increase our dependency on the internet, ecommerce continues to rise with sales volume increasing quarter after quarter. The internet has created an opportunity for a paradigm shift – offline brand exposure filters through to the internet, however in a somewhat diluted -- and third-party dependant -- fashion.

Offline retailers that moved online close sales through online channels from customers they have acquired in the offline world, however their dependence on direct media channels should not be underrated. Harnessing ecommerce often means harnessing search engine algorithms to increase organic search engine results – through this channel and through paid search, advertisers are not merely looking for traffic from branded search phrases. The ability to drive sales through generic and brand indecisive search queries created an opportunity for easy scalability and few barriers to trade compared to the offline world. Offline brands have the advantage in terms of search engine algorithms favoring editorially given links – something which they garner much easier than others – as well as their larger budgets and economies of sales which they can leverage from the offline world.

Savvy marketers, who understand the internet and how to capitalize on the opportunities it provides, are not the CEOs of ecommerce outfits seeing double digital growth as they eat away at market share of large brands. Post bubble we have seen little consolidation in the ecommerce side of the online business world either. The simple reason for this is affiliate marketing. Affiliate marketing has provided opportunities for savvy marketers to partner with offline retailers and take commissions on sales they refer offline. Marketers then have the opportunity to take advantage of their partner’s economies of scale, brand awareness and lack of flexibility. Affiliate marketers opt for what they see as a more scalable business model, while they sacrifice the value of a customer throughout their lifecycle and fail to use their competitive advantage to rapidly build market share when they are on an even playing field with the larger brands.

That is why the time to truly harness ecommerce is now. Through using the internet it is easy to build a scalable business which is not restricted by geography or particularly capital intensive.  Through

Traditional Book Industry to Move Online

Who Profits From Stockpiled Books

Why International Publishers Have Not Arrived Yet

Video Conferencing Solutions for SMEs

China's Educational Information-ization Market Grows Rapidly in First Quarter of 2003

Cisco's Video Network Platform Provides Colorful Information

Cisco's DWDM Provides Security for Shanghai Finance and Taxation Bureau

Mobile Duopoly Bet on Prepaid Calls Service

What Did Enterprises Do During SARS Outbreak?

B2C Distribution: Between Cost and Commitment

E-Commerce Becomes Popular

E-Commerce is Likely to be Popular in China

ABB Awarded $6 Million Contract

Cisco News

Performance of Leading Websites

Sinas Promotional Activities

Dangdang Sales See Continual Increase Over 13 Quarters

Online Sales Jump Due to Epidemic Fears

3Com Builds E-Government Information Networks in Nanchang

ABB Awarded $6 Million Contract

SARS Tests Enterprise Informationization

New Sensation of E-Commerce

Huawei Quidway Equips ICBC Jiangsu Branch

Huawei's Video Products Show Power in "Special Time"

Sun Shines on HP

Sohu's Naming Rights Harmed

Online Trade Increased 70%

"Severe Wounds" in E-Economy

How Can E-Commerce Get Out of its Trap

Zhejiang Telecom, Huawei Cooperate to Fight SARS

IT Direct Sales Model Dramatically Energized

Special Time, Special Opportunity

Peak Sales Period for Online Bookstores

Foreign Funds Touch RMB40 Billion Distribution Field of Books and Newspapers

SARS Increases B2B E-Commerce

Http://www.dangdang.com Suspected of Involvement in Reprinting Http://www.joyo.com

China Bookstore online bookstore to open

Phoenix TV Creeps into China's TV Market via Internet

China's Long-Distance Education

Harbour Networks Serves Shanxi Power

E-Government Based On Applications

Avaya Promotes Informatization of Education in East China

Microsoft Hope Internet School Teacher Will Be Trained in Guangzhou

Iron and Steel Industry Takes Liking to E-Commerce

Java Contest Starts

Home Purchase for Enterprise Groups

commissioning an ecommerce website you can diversify your sales channels and provide a medium through which to leverage direct marketing channels such as paid and organic search. A highly usable website coupled with great customer service will lead to high rates of customer retention, positive brand exposure and continued growth.

The important element of successful ecommerce companies is their willingness to test new marketing mediums, which do not require large initial investments, and to scale up whenever an opportunity arises. Where an asset such as a shop may cost hundreds of thousands of pounds, an ecommerce website is much cheaper, many fixed costs become variable ones, and geographical restriction is replaced with only technophobia – ensure that you capitalize on the opportunity before consolidation happens and barriers to trade tighten.  

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