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Ecommerce Mistakes

Promoting New Web Sites
Some insight into promoting your new Web site...Three Hot Trends to Watch Out For
Three hot trends to watch out for...A True Internet Model For E-Commerce
See the true Internet model for e-commerce...Landing Pages, See What Works!
See what works, mix up your landing page...8 Ways To Increase Web-Audience Response
Here are eight ways to increase the response from your Web-audience...Peer-To-Peer Online Lending..
Peer-To-Peer online lending is taking off!'Knockoffs' On Ebay
Judge rules that eBay cannot track sellers of knockoffs...What Google Thinks Of Your Site
What Google thinks of your Web site...eBay To Boost PayPal Protection
eBay to increase PayPal user confidence by boosting protection...Is Social Marketing Your Best Friend?
The power of social marketing...Make Your Web Site Work For You
How to make your Web site work for you...Top 10 Reasons Why Websites Fail To Perform
Top ten reasons why sites fail to perform...The Web-Content Conundrum
Lots and lots of content makes you more search engine friendly, but...Seven Ways to Make E-Marketing Work in a Tough Economy
Make e-marketing work...Ecommerce Web Services: Better, Faster, and Cheaper
Web services are being integrated into just about every new e-commerce application...Tech Trash Is Treasure
How tech trash is a treasure for this start-up...The Fed Cracks Down On CCs
The Federal Reserve is cracking down...The 'Frictionless' Online Payment Alternative
The new way to pay online...Can Your Web Site Be Trusted?
Online consumers need to know if they can trust your Web site...Establishing Your Web Brand
Any form of branding essentially means being recognized...Amazon Aims At M-Commerce
Amazon.com launched text-message shopping...Cashing In On MeCommerce
Social networks are influencing our actions and behaviors...Pay Bills Online And Save Trees, Water
Save the trees and water, by paying bills online...Are Women The Answer For Ask.com?
Ask.com will be focusing on women...

Below, you'll find extensive information on leading ecommerce mistakes articles and products to help you on your way to success.

Ecommerce: The 7 Mistakes I Made
Yes I can admit when I am wrong and make boneheaded mistakes, and I made plenty of them. I am writing this as a reference for anyone else that is considering diving into the wonderful world of eCommerce, feel free to learn from my mistakes.

Not Testing the REAL Market

Well I did, but how I went about it was all wrong. I simply took surveys on price and interest in each product. I received nothing but excellent feedback only to sell two products in the first 4 months. Alaskan Salmon sounds good in theory but gaining the consumers trust is a completely different step. If I were to start all over I would put my products on EBay just to gauge the response to the product, this would allow me to plan for any unforeseen issues and adjust my service accordingly.

Extremely High Overhead

And the sad thing is I started this business with low overhead in mind. There are CMS (Content Management Systems) out there that will do all of the dirty work for you. For some bonehead reason I felt my site needed a custom system from scratch which ended up costing me around $12,000. Now I am implementing a more functional and user friendly system that is FREE! Yes FREE! My cost has only been $800 to implement and the addition of this blog on my site is a part of that. Needless to say I feel like a big, BIG dummy.

Check References!

Another mistake I overlooked, I found my first two web designers on car forums that I frequent. That would be the equivalent of looking for a home builder at a car dealership. Between these two alone I lost $5,750 and ended up with nothing. A portfolio does not tell the full story, talk to the people that have hired the company you are considering, and ask tons of questions. Use an intermediary like eLance (www.elance.com) and it does not hurt to use your credit card, if you get messed over by a vendor and dispute with the credit card company they will investigate and most likely get your money back.

Offline Marketing for an Online Business

There is a local publication here in Douglas County Georgia that caters to the community. I read that offline marketing generally does not convert to online sales but I am the type that has to touch the iron to know its really hot. (I actually did that as a youngster) The publication hits 30,000 homes in the area and I just knew at least 10% of those would visit my site. I ended up with 10 visitors and no sales, just another one of those hard lessons.

Content is King!

For an eCommerce site content is tough, other than product descriptions and store policies there is not a great deal to say. This is why a business blog is so valuable, search engines love content and what better way to present it? It also allows better communication between the business and customer. I finally understand this and that is why I have added this blog.

Patience

I still struggle with this one but I have learned that while we would like to have an overnight success it does not always happen that way. Some eCommerce sites take off immediately, others it may take years but I have learned that you work just as hard today

Traditional Book Industry to Move Online

Who Profits From Stockpiled Books

Why International Publishers Have Not Arrived Yet

Video Conferencing Solutions for SMEs

China's Educational Information-ization Market Grows Rapidly in First Quarter of 2003

Cisco's Video Network Platform Provides Colorful Information

Cisco's DWDM Provides Security for Shanghai Finance and Taxation Bureau

Mobile Duopoly Bet on Prepaid Calls Service

What Did Enterprises Do During SARS Outbreak?

B2C Distribution: Between Cost and Commitment

E-Commerce Becomes Popular

E-Commerce is Likely to be Popular in China

ABB Awarded $6 Million Contract

Cisco News

Performance of Leading Websites

Sinas Promotional Activities

Dangdang Sales See Continual Increase Over 13 Quarters

Online Sales Jump Due to Epidemic Fears

3Com Builds E-Government Information Networks in Nanchang

ABB Awarded $6 Million Contract

SARS Tests Enterprise Informationization

New Sensation of E-Commerce

Huawei Quidway Equips ICBC Jiangsu Branch

Huawei's Video Products Show Power in "Special Time"

Sun Shines on HP

Sohu's Naming Rights Harmed

Online Trade Increased 70%

"Severe Wounds" in E-Economy

How Can E-Commerce Get Out of its Trap

Zhejiang Telecom, Huawei Cooperate to Fight SARS

IT Direct Sales Model Dramatically Energized

Special Time, Special Opportunity

Peak Sales Period for Online Bookstores

Foreign Funds Touch RMB40 Billion Distribution Field of Books and Newspapers

SARS Increases B2B E-Commerce

Http://www.dangdang.com Suspected of Involvement in Reprinting Http://www.joyo.com

China Bookstore online bookstore to open

Phoenix TV Creeps into China's TV Market via Internet

as you did yesterday.

Discounting the Importance of Search Engine Optimization

Search engines hate ugly Url's, for example:

http://www.aksfinest.com/category_product.php?CatID=10

Is an ugly non SEO friendly URL

http://aksfinest.com/blog

Is simple and beautiful! And that is what search engines like, but SEO (Search Engine Optimization) goes so much further than just URL's. Build links, minimize flash, there are a ton of tips but that is a totally different blog.

1 Extra Tip

Be flexible, and I'm sure this holds true with any business out there. You can plan every aspect of the business but over time things will change and you have to embrace that. I had no intentions on carrying Cheesecakes or Gift Baskets but saw an opportunity to give my customers options have not regretted that decision since then.

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Robert Abrom is the CEO of Alaska's Finest Seafoods, follow the Journey from his day job to full web entrepreneur at www.aksfinest.com

We strive to provide only quality articles, so if there is a specific topic related to ecommerce that you would like us to cover, please contact us at any time.

And again, thank you to those contributing daily to our ecommerce mistakes website.

Promoting New Web Sites
Some insight into promoting your new Web site...Three Hot Trends to Watch Out For
Three hot trends to watch out for...A True Internet Model For E-Commerce
See the true Internet model for e-commerce...Landing Pages, See What Works!
See what works, mix up your landing page...8 Ways To Increase Web-Audience Response
Here are eight ways to increase the response from your Web-audience...Peer-To-Peer Online Lending..
Peer-To-Peer online lending is taking off!'Knockoffs' On Ebay
Judge rules that eBay cannot track sellers of knockoffs...What Google Thinks Of Your Site
What Google thinks of your Web site...eBay To Boost PayPal Protection
eBay to increase PayPal user confidence by boosting protection...Is Social Marketing Your Best Friend?
The power of social marketing...Make Your Web Site Work For You
How to make your Web site work for you...Top 10 Reasons Why Websites Fail To Perform
Top ten reasons why sites fail to perform...The Web-Content Conundrum
Lots and lots of content makes you more search engine friendly, but...Seven Ways to Make E-Marketing Work in a Tough Economy
Make e-marketing work...Ecommerce Web Services: Better, Faster, and Cheaper
Web services are being integrated into just about every new e-commerce application...Tech Trash Is Treasure
How tech trash is a treasure for this start-up...The Fed Cracks Down On CCs
The Federal Reserve is cracking down...The 'Frictionless' Online Payment Alternative
The new way to pay online...Can Your Web Site Be Trusted?
Online consumers need to know if they can trust your Web site...Establishing Your Web Brand
Any form of branding essentially means being recognized...Amazon Aims At M-Commerce
Amazon.com launched text-message shopping...Cashing In On MeCommerce
Social networks are influencing our actions and behaviors...Pay Bills Online And Save Trees, Water
Save the trees and water, by paying bills online...Are Women The Answer For Ask.com?
Ask.com will be focusing on women...