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Managed Email Marketing Vs. Self-service Email Marketing
By Tyler Houts
WHAT IS THE BEST OPTION FOR YOU?

By now you may have realized that your business is in need of an email marketing campaign to keep up with today’s competitors. You’re right. Email marketing is a rapidly growing marketing method that gets your business trackable results. So how does it work? It’s simple, really. First, information is gathered from customers one of several ways. Once that information is obtained, strategic email campaigns can be sent out to your customers. These campaigns can feature a variety of marketing tools including printable coupons, email feedback and comments, personalized campaigns, and more! These marketing tools give your customers plenty of reason to keep coming back. One question remains. Managed email marketing or self-service email marketing?

Managed Email Marketing

Managed email marketing is set up completely by a professional marketing firm for a monthly fee. There is no hardware or software to buy and no new programs to learn. Just send your customer’s information to the professionals and they’ll do the rest! You’ll get personalized email marketing campaigns sent out to your customers every month, customer database management, message formatting, SPAM filter testing, personal support and tracking reports. Let the experts take control of your marketing campaign!

Self-Service Email Marketing

Self-service email marketing features do-it-yourself software. With self-service email marketing you can create professional email campaigns, deliver your campaigns at anytime, and get detailed tracking reports. If you’ve got the time to take care of your own email marketing campaign, self-service may be just right for your business!

No matter which email service your company decides on, you can’t

Traditional Book Industry to Move Online

Who Profits From Stockpiled Books

Why International Publishers Have Not Arrived Yet

Video Conferencing Solutions for SMEs

China's Educational Information-ization Market Grows Rapidly in First Quarter of 2003

Cisco's Video Network Platform Provides Colorful Information

Cisco's DWDM Provides Security for Shanghai Finance and Taxation Bureau

Mobile Duopoly Bet on Prepaid Calls Service

What Did Enterprises Do During SARS Outbreak?

B2C Distribution: Between Cost and Commitment

E-Commerce Becomes Popular

E-Commerce is Likely to be Popular in China

ABB Awarded $6 Million Contract

Cisco News

Performance of Leading Websites

Sinas Promotional Activities

Dangdang Sales See Continual Increase Over 13 Quarters

Online Sales Jump Due to Epidemic Fears

3Com Builds E-Government Information Networks in Nanchang

ABB Awarded $6 Million Contract

SARS Tests Enterprise Informationization

New Sensation of E-Commerce

Huawei Quidway Equips ICBC Jiangsu Branch

Huawei's Video Products Show Power in "Special Time"

Sun Shines on HP

Sohu's Naming Rights Harmed

Online Trade Increased 70%

"Severe Wounds" in E-Economy

How Can E-Commerce Get Out of its Trap

Zhejiang Telecom, Huawei Cooperate to Fight SARS

IT Direct Sales Model Dramatically Energized

Special Time, Special Opportunity

Peak Sales Period for Online Bookstores

Foreign Funds Touch RMB40 Billion Distribution Field of Books and Newspapers

SARS Increases B2B E-Commerce

Http://www.dangdang.com Suspected of Involvement in Reprinting Http://www.joyo.com

China Bookstore online bookstore to open

Phoenix TV Creeps into China's TV Market via Internet

China's Long-Distance Education

Harbour Networks Serves Shanxi Power

E-Government Based On Applications

Avaya Promotes Informatization of Education in East China

Microsoft Hope Internet School Teacher Will Be Trained in Guangzhou

Iron and Steel Industry Takes Liking to E-Commerce

Java Contest Starts

Home Purchase for Enterprise Groups

loose. Both services are premium internet marketing tools that will help your business explode profits! It comes down to how much time you’ve got to manage your own email marketing campaign with self-service email marketing and if you’re business is willing to give that time. If not, managed email marketing may be a perfect match for your business.

Tyler Houts is the Online Marketing Director for Kinetica Media, an internet marketing company that works to harness the power of the internet for businesses of all sizes. Visit www.kineticamedia.com for more info.

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